Apple s Design Thinking And Innovation At Apple - 906 Words

Kierson Wilfley October 29, 2014 BBUS 471 Apple Ideas Case 1. After reading Design Thinking and Innovation at Apple, it is quit obvious why Apple has been so successful. One reason is that they had great products and services to offer such as design thinking and clear development strategy. Their Design Thinking is what connected Apple’s designers and customers because of the emotion that was transferred. This was seen with the original Macintosh. Bill Atkinson said â€Å" . . . There was an emotional connection . . . that I think came from the hear and soul of the design time.† (Page 2) Apple was also successful because they went beyond the focus of fashion, which is what a lot of their competitors thought was the most important. Their iPods, iPhones and Mac had sleek appearances but where also made of great material. They wanted these sleek appearances to lead into a zeitgeist, which is a â€Å"sense of what is popular, fashionable, trendy at the moment.† (Page 4) They took this concept and went beyond it, they wanted t o influence and make a stand. Not only did their products look good but they ran even better. Apple had a Platform Strategy. There was the OSX operating system that they used in all of their computers as well as in their iPhone. This strategy allowed for many advantages. They had a strong commitment to understand their customers and how they used computer products allowing them to make what their consumers needed and wanted. Overall, Apple was successful because ofShow MoreRelatedDesign Thinking1006 Words   |  5 Pagesreport---Design Thinking and Innovation at Apple Qi YU Q1. Why has Apple been so successful? What do you attribute it to? For several years, Apple has been ranked as the most innovative company in the world, but how it has achieved such success remains mysterious because of the company s obsession with secrecy. Now researchers and business men have found more about its success. According to the case, the main reasons are showed as following. Product: 1. Technology innovation ComputersRead MoreDesign Thinking and Innovation at Apple1406 Words   |  6 PagesApple Case Assignment Abstract The purpose of this assignment is to access the â€Å"Apple way† and understand the source of their systematic innovation and the way to sustain it. The major source of innovation is design thinking, which is also discussed based on Apple case. Finally, Steve Jobs is compared to other major industry player, Bill Gates, in order to understand their major difference and compare their success stories. Is there a systematic approach to Innovation at Apple? How would you characterizeRead MoreDesign Thinking and Innovation at Apple1398 Words   |  6 PagesApple Case Assignment Abstract The purpose of this assignment is to access the â€Å"Apple way† and understand the source of their systematic innovation and the way to sustain it. The major source of innovation is design thinking, which is also discussed based on Apple case. Finally, Steve Jobs is compared to other major industry player, Bill Gates, in order to understand their major difference and compare their success stories. Is there a systematic approach to Innovation at Apple? How would youRead MoreEmpathy And Design Thinking Steve Jobs1544 Words   |  7 Pagessignificant characteristic of a design thinker and leads to ultimate success in the business environment. Empathy allows an entrepreneur such as Steve Jobs to gain an understanding of the human experience and develop Apple products that adhere to the desirability of customers. 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